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Illustrator and easy cut studio8/24/2023 "These meandering conversations also helped us get closer as a team because the ideas were points of passion, not pragmatism. As a result, there were quite a few times when wild ideas had to be translated into more serious language, often via long explanatory journeys and co-creation. And with no outside standard to measure by, we had to discuss each decision to ensure everyone was excited about the outcome. "We started from a place of fun and added seriousness and structure after the fact. How did the project benefit them? "If nothing else, it certainly improved our communication skills," says Michelle. Sharing the responsibility and decision-making was refreshing and inspiring." The whole project was just a small team sharing ideas, discussing them, and working towards a consensus. And the most interesting part is that we were the final decision-makers on everything. "It also felt good to stretch our sprinting muscles as we condensed a year's methodology into seven weeks of work. "We normally spend at least a year developing a brand, so working on a shorter timeline was a welcome change of pace," says Michelle. Other brand ideas that didn't make the final cut include a theme park for stoners, redesigning popular items for people with long nails, a dating service for mismatched Airpods, a lifestyle brand for people whose lifestyle is mostly work, a clothing brand for chairs, and a keyboard with no delete or backspace key. They also made merch, which wasn't part of the original plan. Their solution was a more experiential embodiment of the brand: Dirt Baby Radio, "an extensive collection of music for plants and the people who love them". This emotionally-charged framework played out perfectly in the project's final output."įinally, given Practice had spent thousands of billable hours on the passion project, they felt it was important to release more than mocked-up ads and packaging. No need to sell the idea beyond the team. "We knew Dirt Baby wouldn't feel right without the emotional weight of 'Tiny Grass is Dreaming', so we toned down the upbeat, playful vibe we'd been pursuing and kept moving forward. Next came the visual identity, which went through several iterations before the team was happy with the result. A further workshop resulted in Dirt Baby as the product's name, a play on 'fur baby' that "fit perfectly with the brand's core insight". If you are looking to create display graphics, decals, and other types of signage with an electronic cutting machine, Craft Edge Easy Cut Studio is a valuable companion.With a product concept in mind, Practice considered the target consumer and market insight, claiming that "pets are the new children, and plants are the new pets or 'what if plant daddy, but too much' – and turned everything up to 11". It also provides several options for exporting and cutting your design when finished. The program lets you import graphics into your design and gives you various tools to edit your artwork. SummaryĮasy Cut Studio is a helpful piece of software to complement your cutting machine, whether you use it at home or in a professional environment. You can print it as a contour cut to cut around the image with a vinyl cutter for making stickers or decals, convert it into a rhinestone template for making custom rhinestone artwork, or generate a jigsaw puzzle for piecing together a design. Easy Cut Studio can cut OpenType and TrueType fonts and allows you to print your design in various ways. The software supports various electronic cutting machines, including Roland GX/GS, Saga, SilverBullet, USCutter, Craftwell eCraft, Gazelle, and Katana. Easy Cut Studio also provides a batch converter for converting SVG files to ScanNCut FCM files. Or you can export your design as an SVG vector image ready for cutting. When you finish your design, you can export it as a. ![]() ![]() You can type text, draw lines, move nodes in an outline, apply gradients and paintbrush strokes, and insert various shapes. The software provides layers to organize your design elements and features a toolbar with different editing capabilities. Users may create various types of signage, including decals, display graphics, stickers, and labels.Įasy Cut Studio supports several image and font formats. ![]() It supports image formats, provides editing tools and special effects, and gives you many options for printing and cutting your artwork. Screenshot of Craft Edge Easy Cut Studio 5Ĭraft Edge Easy Cut Studio is a program for creating designs you can cut out with electronic cutting machines.
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